ATLANTA -- Turner Entertainment Networks president Steve Koonin is joining the Atlanta Hawks ownership group, which hopes he can raise the profile of an NBA team that has struggled to draw fans or lure big-name free agents. The Hawks announced late Sunday that Koonin would take an ownership stake, serve as chief executive officer, oversee all business operations and represent the ownership at league functions. Koonin comes to the Hawks after 14 years with Turner Entertainment Networks, where in his most recent role he led the division that included TNT, TBS, TruTV and Turner Classic Movies. He previously spent more than a decade as a marketing executive at Coca-Cola. "Steve Koonins reputation as a game changer in both marketing and media makes him the ideal leader to usher the Atlanta Hawks into a new era," said Bruce Levenson, the teams majority owner. "He has created a legacy as an expert in sports marketing, television, branding and digital media." The Hawks clinched their seventh straight playoff appearance this past weekend but perennially rank among the worst teams in attendance. The team is hoping Koonin can change that after his stint at Turner, where he was involved in programming and media rights acquisition with both the NBA and the NCAA. At Coca-Cola, he served as vice-president of sports and entertainment marketing. Koonin is a lifelong resident of Atlanta, headquarters of Turner and Coca-Cola. "My family has been a part of this city for nearly a century," Koonin said in a statement. "We have a lot of work to do, but I believe my professional experience, my passion for this team and the NBA, as well as the Hawks great existing executive talent ... make this organizations future very bright." Under general manager Danny Ferry and first-year coach Mike Budenholzer, the Hawks are in the midst of a major rebuilding effort. Only two players, centre Al Horford and point guard Jeff Teague, have been with the team longer than two years -- and Horford missed most of this season with an injury. Koonins focus will be off the court. Heading into its final home game Monday night, the Hawks were averaging crowds of 14,400 a game -- 28th out of 30 NBA teams. The actual turnouts are generally much lower, with thousands of empty seats a trademark of games at Philips Arena, where capacity was actually reduced by curtaining a section of seats at the top of the upper deck. Over the past decade, the team has never ranked higher than 18th in attendance and is largely overlooked in a market that also has the NFL, Major League Baseball and a passion for college football. "I have known Steve for more than two decades and based both on firsthand experience and his stellar record of accomplishments," NBA Commissioner Adam Silver said. "He is one of the very best executives and creative minds in the entertainment industry." 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This was Game 3 of their playoff series and that wasnt the only strange incident in Londons 10-2 win over Windsor.NEW YORK -- Road crowds and fourth-quarter deficits are suddenly no problem for the Toronto Raptors, who have turned from chokers to closers. "Last year we were in a ton of situations, late-game situations we couldnt pull out. Wed kind of fold under the pressure, get frustrated or let a big shot frustrate us," guard DeMar DeRozan said. "Now, we dont let none of that get to us." Jonas Valanciunas had 16 points and a career-high 18 rebounds, DeRozan scored 25 and the Raptors rallied for a 95-83 victory over the New York Knicks on Friday night. The Raptors trailed by 12 points in the third quarter but outscored the Knicks 29-12 in the fourth to take the opener of a home-and-home series. "Second half we picked it up defensively and offensively. We got the ball up the floor a little bit faster, picked up the pace in that third and fourth quarter, and really made a charge down the stretch," point guard Kyle Lowry said. Lowry had 15 points and 11 assists for the Atlantic Division leaders, who host the Knicks on Saturday with a chance to extend their lead to five games over last seasons division champions. Andrea Bargnani had 18 points and 12 rebounds against his former team. Beno Udrih finished with 15 points and 10 assists for the Knicks, who played again without Carmelo Anthony because of a sprained left ankle. Anthony was hurt Monday and had hoped to play against Oklahoma City on Christmas, but instead might be out until the new year. Knicks coach Mike Woodson said Anthony likely wouldnt travel with the team to Toronto for the rematch. The Raptors won for the fifth time in their last six road games, this one adding to a recent stretch of impressive fourth-quarter performances. The Raptors started the fourth with an 11-0 run in an overtime victory at Dallas on Dec. 20, then outscored Oklahoma City 29-14 on Sunday while handing the Thunder their first home loss. Toronto shot 9 of 18 in the fourth quarter, held the Knicks to 5 of 19 and had a 16-9 rebounding advantage. "Fourth quarter we just couldnt get a win. We couldnt get stops. They played well down the stretch," said thee Knicks Amare Stoudemire, wearing a brace over what he said was a jammed right wrist from the previous game but adding he expected to play Saturday.dddddddddddd. John Salmons 3-pointer gave Toronto the lead for good with 8:07 left, and DeRozan followed with a jumper. After J.R. Smiths basket, Salmons made another 3 before Valanciunas scored to make it 81-75. Valanciunas had a three-point play that made it 91-81 with 2:01 remaining. Despite the Knicks miserable 9-20 record, Woodson has continued to point their focus toward the division title. The Knicks thought for most of the game they would cut their deficit to two games, but instead headed north of the border down four. "Its just disappointing because I felt like we had the game in control for a big part of the game. And then kind of let it dwindle away fourth quarter, its pretty disheartening," centre Tyson Chandler said. Despite playing without Anthony and point guard Raymond Felton, the Knicks jumped out to a strong start. Toronto fought back to take a 37-36 lead with 3:17 to go in the second, but the Knicks outscored the Raptors 13-3 the rest of the half, with Smiths second 3-pointer during that span coming with 4.5 seconds left and giving New York a 49-40 lead. The Knicks extended it to 61-49 on Tim Hardaway Jr.s 3-pointer with 7:17 remaining in the third, but the Raptors had it down to 71-66 by the end of the period before controlling the fourth. Smith had 17 points and Hardaway added 15. NOTES: Saturdays game is the last of 2013 for the Knicks, who are off until visiting San Antonio, Houston and Dallas from Jan. 2-5. ... Woodson wouldnt comment on an ESPN.com report that Madison Square Garden chairman James Dolan met with the team Thursday and told players there were no trades or coaching changes forthcoming. Knicks forward Metta World Peace, who played despite a sore left knee, said he wasnt there and couldnt comment because he was an alien. "I was in another galaxy yesterday with my galactic friends," he said. ... Toronto and New York will have played eight times in 2013. The Raptors only faced Orlando once. 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